|
|
The competition, and the unique value it provides to consumers. Price also plays a role in this type of product, so promoting discounts and sales can attract consumers towards your brand. 3- Specialized goods A specialty good is the only product of its kind on the market, which means that consumers typically do not feel the need to compare and trade as much as they do with shopping products. A good example of this is the iPhone. I've been buying new iPhones for years, andmodels because of Apple's strong brand identity and my personal perception of the quality of its products. When marketing a niche item, you don't necessarily need to spend a lot of time convincing consumers that your product is different from competitors. They already know. Instead, focus on how you can continually innovate and improve your products. This will ensure that your customers remain loyal to your brand.
For example, if Apple stopped making great improvements to iPhones and promoting new features, I might consider switching brands. But since they've continued to impress me over the years, I've continued to buy from them. 4- Unwanted goods Finally, unwanted products or phone number database goods that people are not usually happy to buy, such as fire extinguishers, batteries, and life insurance. People usually buy an unwanted good out of fear or danger. For example, you would not go to the market to look for a new fire extinguisher. You would only buy one out of fear of a possible fire. Alternatively, some unwanted goods, such as batteries, are purchased simply because they have expired or run out. Product classifications How many product levels? There are four product levels: basic, tangible, enhanced, and promised. Each is important to meet customer needs andoose a product based on their perceived value of it and will only be satisfied if the value of the product to them meets or exceeds expectations. If the actual value of the product is less than expectations, they will be dissatisfied.
Here is an explanation of Kotler's five levels: 1- Basic benefit Core benefit is the basic need or want that a customer satisfies when purchasing a product. For example, a hotel provides a bed for sleeping when a person is away from home. 2- The general product A generic product is a basic version of a product consisting of only the features necessary for it to function. In this example, the hotel will provide not only a bed, but some additional items such as sheets, towels, and a bathtub. 3- Expected product The expected product includes additional features that the customer may expect. In the hotel example, the sheets, towels, and bathroom would be clean. 4- Enhanced product Enhanced product refers to any product differences or additional features that may help differentiate the product from its competitors and make the brand a clearer choice among competitors.
|
|
發表於 17:09:29