However with the introduction of the European Union's General Data Protection Regulation (GDPR) in companies must take extra precautions to ensure they handle customer data responsibly and legally. This is where customer relationship management (CRM) systems come to the rescue. A CRM system is a powerful tool that helps companies manage customer data interactions and relationships.
It allows companies to collect store and manage customer data in a centralized location and use it to deliver personalized services and experiences. However when it comes to GDPR compliance businesses need to be careful about how they collect and use customer mobile app designs service data. The GDPR requires companies to obtain the express consent of customers before collecting and processing their data.
This means that companies must clearly explain what data they collect how it will be used and obtain consent from the customer. CRM systems can help companies in this process by providing clear opt-in and opt-out options and tracking consent for each customer. In addition GDPR requires companies to ensure customer data is secure and protected from unauthorized access or theft.
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