Get to know them below! ADVERTISEMENT

msthasna315

Therefore, it is necessary to be very careful with the context of the inserted content so as not to cause negative experiences for readers. Secrets to maintaining an optimized sidebar To achieve consistent results on any website, it is essential to optimize the conversion rate . The same happens with the sidebar. Keeping it optimized requires understanding whether users are taking the right action and whether that action is generating the expected results. How can you find out if the ebook's Y banner is generating enough clicks to increase the total number of downloads? Or even if people hover over this element? To know this data, there are specific tools such as Google Optimize , Google Analytics and Hotjar , which can help you improve conversion.

But there are other good practices that contribute Telegram Number Data to optimizing the operation of your bar. Get to know them below! ADVERTISEMENT 1. Keep your sidebar up to date An element that has been on the site for a long time without being modified can become something simply aesthetic. Therefore, updating the sidebar with new content, relevant offers and different appeals is essential to keep your reader interested. Performing A/B tests with colors, fonts, texts, sizes and images is always a great alternative to increase the effectiveness of a sidebar. 2. Create a segmented sidebar For a message to be effective, it must be delivered at the right time, to the right person and in the ideal channel.




The same thing happens with an unplanned sidebar in which a person accesses a page related to the top of the funnel to clear their doubts and, consequently, receives offers from the bottom of the funnel. In this case, the search intent is not respected and the chances of a conversion occurring become increasingly diminished. Therefore, it can be extremely interesting to use plugins or add-ons that can segment your sidebar according to pages, categories or posts. 3. Sometimes less is more This is the most controversial point of the text, because after all, how many elements are there in the sidebar of the Rock Content blog? None! And why did we write a text about the importance of the sidebar when we decided not to include it in our blog? The answer is simple: because of the conversion rate .