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However, that doesn’t mean that businesses have missed the boat and can’t take advantage of podcasting to reach their audience. There were estimated to be 424 million podcast listeners by the end of 2022. With revenue expected to be in the region of four billion dollars by 2024 (double what it was in 2022), there’s still plenty of room for marketers to make use of podcasting. #30: Interactive content As part of providing a great user experience, interactive content is another content marketing trend that can draw people in and make them feel involved. People love to do quizzes, polls, and surveys, especially if there’s a potential prize involved at the end.

Instead of simply reading content, they get to join in with it and engage with it. Using interactive content helps to keep audiences around for longer and encourages engagement. Not only that, but brands can learn a lot from the answers people give and how they react to Algeria WhatsApp Number interactive content. If brands can also make interactive content entertaining, they can draw their audiences in and keep them involved, building not just an audience, but a community. In addition, visitors that are entertained and amused tend to share that interactive content, which allows brands to also increase the size of their audience.



Wrap Up: Is Your Content Marketing Strategy Ready for 2023? As revised, new, and increasingly unique content marketing trends continue to gain momentum in 2023, staying alert to their potential can make a huge difference in how you reach your current and potential customers. download our 2023 marketing bundle and get started on implementing your own successful strategy. Share Barbara von der OstenRock author vector Author Barbara von der  talents. Find good writers like her on ubscribe to our blog Sign up to receive Rock Content blog posts Your email address* Related Posts Google Core Update March 2024 March 2024 Google Core Update: Low-Quality Sites Being Deindexed! alt Chris Dornellas What Is Social Media Marketing Decoding the Essence.