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Outreaching campaign phase of selection and sorting of contacts of sites, blogs and related authors or editors, to whom you can direct your connection requests, to be implemented using tools such as BuzzStream or Mails hake . But let's see the individual strategies in detail. . RESERVE ENGINEER LINK BUILDING STRATEGY The first of the proposed strategies is based on the ability to leverage the existing contents of our site and connect them to links that competitors have already identified as valid. The objective of a reverse engineer link building strategy is clearly to acquire relevant backlinks to improve one's positioning, on the one hand by exploiting what is already available, on the other by trying to decode, study and then reproduce the " moves competition. After having carried out the keyword research with the appropriate tools.
We will proceed to identify the competitor contents present among the photo editing servies first results in SERP which can be defined as better than ours, trying to understand where their backlinks come from and who else shares them. Once we have obtained the most interesting data and contact information to which to direct our outreach campaign , through individual and personalized emails, it will be possible to report and suggest potential link building activities towards our site. . RESOURCE PAGE LINK BUILDING A second possibility to construct effective link building consists in finding pages/sites already linked to each other within a specific niche, within which we intend to move.

Focusing on a niche, rather than remaining too generic and "shooting in the crowd", will increase the chances of coming across sites/blogs more likely to give us high profile backlinks. Also in this case, after having identified a series of topics or searcher intent around which to build the link building strategy, it will be necessary to draw up a list of keywords of interest and create ad hoc content . To increase the effectiveness of the strategy, it is essential to produce content that is truly relevant to the selected search intent, i.e.
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