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Experimentation with virtual worlds was already underway before the pandemic and has now accelerated the process. The element linked to entertainment and creativity represents the opportunity for brands to interact with the public on a deeper level, creating relevant realities for the latter and exploiting even more the communicative potential of user-generated content. These, interacting through their digital identities, shape the worlds in which they navigate. They exchange information and thus provide interesting qualitative data that companies can use to implement their Metaverse marketing and marketing strategies in general, from an increasingly integrated and omnichannel perspective.

Making online shopping more engaging In particular, for the retail sector, entering the metaverse could result in the creation of completely redesigned eCommerce. The environment would now be divided into a series of booths and virtual showcases within which visitors seo expater bangladesh ltd have the opportunity to try the products and interact with other customers and sales staff. The same principle would be applicable to marketplaces on social networks, organizing live streaming events and sales sessions within the metaverse. In this way, customers would have the opportunity to experience an immersive experience in the comfort of their own homes and receive personalized, real-time advice exactly as if they were shopping in a traditional store.



The involvement resulting from the immersion of virtual stores would increase the probability of purchasing by potential customers, consequently increasing the profits of brands. Complete guide to the Metaverse Leverage established metaverses for your promotional campaigns If a company wants to create campaigns and contests to advertise a new line of products or events on platforms like Roblox and Fortnite there are some good rules to follow: It is important to think about advertising formats that are in line with the characteristics of the native environment, so as not to be out of context or disturbing for users.