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ArticlesEmail Marketing Written by Clodagh O’Brien Email marketing is as important as it's ever been! And with massive advancements in AI in marketing, there are many new and improved tools you can use to make it more efficient, effective, and personalized. With the increase in importance and awareness of data privacy regulations consumers look to protect their personal information and only share it with companies they trust. In addition, the demise of third-party cookies will make it harder for marketers to target customers through ads and so they need a channel that enables first-party data and consensual collection. So, what are the best tips for email marketing success for data capture and engagement? Let’s look at of the best to help
improve and optimize your email marketing activities. Use Personalization Write a Catchy Subject Line Audit and Clean your Email Lists Use Omnichannel Marketing Include Relevant Links Be Interactive Have a Good UI and UX Use Artificial Exit Mobile Number List Intelligence Look at your Competitors Quick Guide - Ways Digital Marketers Can Use ChatGPT Download Free Use Personalization The fact is, personalization works. Merkle’s Customer Engagement Report found that nearly of business leaders say consumers spend more an average of more when their experience is
personalized. Despite the success of personalization, customers feel that companies are not living up to their expectations when it comes to being more personal according to Salesforce’s 'State of the Connected Customer’. Salesforce’s 'State of the Connected Customer’ Salesforce’s 'State of the Connected Customer’ Don’t be one of those companies! Use personalization in your email to drive not only the open rate but engagement. This can be as simple as including the recipient’s first name in the subject line or contacting people on occasions such as their birthday. Also be sure to make your email from a person,
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