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Learning show no signs of slowing down, and in 2020 we should expect search engines to shift further from keywords to search intent, " Davout said. states. "SEO practitioners and tool providers alike will need to redirect their efforts toward search intent research to meet user needs." Jen Mathews, Groupon's senior SEO manager, points out that, ``Rather than focusing on whether content or pages match keywords, Google searches based on the user's search intent.'' We will continue to make updates to optimize for results." "SEOs need to understand what this means for their content. They also need to understand what Google's past updates are that are driving these trends." "Over the past few years, we've focused on search intent and deepened our understanding of the customer journey," said Duane Forrester, vice president of industry insights at Yext. Understanding search intent plays a key role in the future and is essential to the survival and growth of many online businesses.
"If you focus on the search intent of your customers, you'll see where they fit into that path," Forrester said. “By providing the best answers to the questions that arise along the way, you will be able to more reliably capture customers and lead them to conversion.” What does this mean to you? "Pay Belgium Phone Number Data attention to how users talk about their challenges, problems, and needs at each stage of the buyer's journey," says Keith Good, SEO strategist at IBM. “Additionally, we need to focus on the post-purchase part of the buyer’s journey, addressing needs that arise beyond the sale , such as support, advocacy opportunities, community building, and continuing relationships for future purchases.” "You need content that's unique ," Good added.
Always focus on the customer," says Sam Hollingsworth, director of search at Elevation Ten Thousand. "Many brands forget or fail to understand what attracts and leaves a lasting impression on potential customers. Customers want real value," says Hollingsworth. states. "Just like in a brick-and-mortar store, customers want to know that you are customer-focused and that you are a trusted partner to build a long-term relationship (hopefully a lifetime)." Carolyn Reeden, lead SEO and owner of Search Hermit, expects to see a shift back to qualitative, human-centered search in 2020. "Many marketers market their products and services without talking to their target audience one-on-one," says Reeden.
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發表於 11:18:39