What is the difference between a business plan and a marketing plan?

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The first step and cornerstone of a successful marketing plan is research and analysis of the following three elements: A- Study the current situation of the company or project: The best way to evaluate the current situation is to conduct a SWOT analysis, which will allow you to know how to develop a successful marketing plan based on the right data. This is a system that companies use to identify strengths, weaknesses, opportunities, and threats. SWOT is an abbreviation for: Strengths: strength point. Like strong brands. Weaknesses: weakness. It's like customer loyalty to your company or product is low. Opportunities: coincidence. Such as changes in the market, a deterioration in the position of a strong competitor, or a change in the law in favor of the company. Threats: Threats. Such as a stronger competitor in the market or a change in the law, but it is not good for the company.


In order to research the market well, you need to know the following elements Afghanistan WhatsApp Number Know the size of the demand for the product you offer. Knowing customers' purchasing motives. Know the seasons or periods when demand increases or decreases. Studying competitors and analyzing the performance of each of them is very important for the marketing process to run smoothly without unexpected problems. Identifying your competitors' strengths and weaknesses will give you a huge competitive edge (or advantage). 2- Marketing strategies: - Determine the marketing goal: Marketing objectives serve the company's main goal of sales. So that goal should be: Specific. Measurable. Clearly. achievable or realistic.




Related to time (it has a start and end time). - Determine the time period for the marketing plan: The comprehensive plan should have a specific implementation time, and each marketing strategy should have a specific implementation time to measure the impact. It is preferable that the duration of the marketing plan be 3 months, then during this period analyze the results and find out what is wrong, effective and ineffective in the plan, then improve the plan in the next three months to match it (after improvement), etc. . Defining the audience you are selling to is important in determining how to address and target them in your advertising and writing marketing messages to successfully achieve your project (sales) goals.