Or customer intelligence more important than ever. Web analytics involves collecting and analyzing data about website traffic and user behavior. The main goal of web analysis is to come up with optimization solutions aimed at increasing conversion rates and improving a website's visibility in search results. The Creative Department Design is responsible for creating content that supports customer purchasing decisions. Start with textual content such as articles.
Ad visual content in the form of photos, banners and videos. This department prepares last database all materials for marketing campaigns. We accept the argument that the area is understandable to most people and does not require further development. Brand Building Brand managers in the management department of the brand marketing department are responsible for brand positioning and communication between the company and its target groups. He develops actions.
Based on the company's vision and strategy. It defines the circumstances in which a brand can and cannot appear. Ensure consistency of communications with planned activities. The department's responsibilities also include customer research. On this basis it is decided to introduce new features such as offered programs or product groups. What the brand communicates to the world should be consistent with what the store offers to customers because this.